AI Is Coming for Hip-Hop? — Gunna Wants to Sign an AI Artist

As artificial intelligence continues to make waves in the music industry, rapper Gunna is the latest artist to express interest in its creative potential — and even hinted at signing an AI performer of his own.

In a recent UPROXX cover story, Gunna sat down with Will.i.am of the Black Eyed Peas for a wide-ranging conversation about his career, his creative process, and the future of music. The topic eventually turned to AI, where the Atlanta rapper made it clear he’s watching the trend closely.

“I f—k with it, but I’m not hands-on with it. I’m not against it,” Gunna said. “I’m gonna for sure tap in to it, but I’m taking my time.”

Will.i.am, a longtime tech innovator and early adopter of AI tools in music, predicted a dramatic shift by the end of the decade.

“This sh—t is next level,” he warned. “By 2030, we’re not just competing with humans — it’s gonna be full-on AI artists writing, producing, even starring in their own videos.”

Gunna agreed with the urgency, and then dropped a headline-worthy statement:

“I gotta sign me an AI artist, fast. Get with ’em, you can’t beat ’em.”

AI’s emergence in music has sparked intense debate in recent months. Just last week, legendary producer Timbaland issued an apology after sharing an AI-generated track that mimicked another artist without their consent. He had recently launched an AI-focused entertainment company and signed his first virtual act.

“I’d like to formally apologize to KFresh,” Timbaland wrote. “I should have done my due diligence before using it… I take full responsibility for that oversight.”

While controversy around AI continues, Gunna’s comments suggest more mainstream artists may soon start exploring the tech — or even building teams around it.